Looks Like it was a Brilliant Marketing Strategy - Chevy Lives

To help clarify its position, GM officials said in a statement, "Today's emotional debate over a poorly worded memo on our use of the Chevrolet brand is a good reminder of how passionately people feel about Chevrolet. It is a passion we share and one we do not take for granted," the automaker noted. (AutoRemarketer)

Sounds like Chevy just figured out a way to appear like it was working on consistency to test what the world thought about the moniker. The world speaks and agrees with UpShift Digital - Chevy Lives!

http://tinyurl.com/chevylives